Liz (Jennings) Shrum is a seasoned Mar/Comm and digital professional with over two decades of experience in media, journalism, public affairs, marketing, communications, digital strategy, advocacy, leadership and c-suite management.

As a skilled strategist, Shrum has worked with individuals and organizations across every industry sector and is known for her out-of-the-box strategic thinking, integrated multimedia campaigns, and innovative partnerships.

Shrum has built and led numerous teams and departments and is known as an industry thought leader in Washington, D.C. and beyond. Her background includes working with major corporate brands, media, small businesses, influencers, newsmakers, nonprofits, trade groups, state chambers of commerce, municipalities, major media outlets, start-ups and think tanks and defense.

Known for excellence, Shrum consistently delivers high-impact strategic campaigns and messaging and data driven analytics. She works with clients on integrating the latest tools and tactics into their strategic operations and her online and offline campaigns have successfully driven multimillion-dollar revenue growth, Tier 1 media coverage and standout activations and experiences, for some of the most influential brands, organizations and individuals in the country and the globe.

“Throughout my career, I have successfully built and scaled marketing and communications departments from the ground up, leading digital first campaigns, and data-driven strategies that expand engagement and elevate brand influence.

As Chief Communications Officer, Chief Marketing Officer and Chief Public Affairs Officer at the National Association of Wholesaler-Distributors, I overhauled all digital properties and executed a 360 brand positioning strategy that resulted in a 50% increase in membership engagement and multimillion-dollar sponsorship revenue growth and consistent Tier 1 Media coverage, as well as breakthrough public affairs campaigns.

At POLITICO, I spearheaded a steady stream of successful marketing campaigns, internally and for clients, tripling engagement rates, while honing the companies data plan, securing 225+ media placements per month, and ensuring POLITICO’s people, products and services were front and center across premiere global and domestic events, key publicity moments and with top influencers in the U.S. and beyond.

My tenure as Director of Digital Strategy at NAM saw the creation of one of Washington, DC’s most successful digital advocacy programs, delivering record-breaking engagement and industry influence through countless advocacy campaigns, and initiatives like the ‘Creators Wanted Campaign’ and the ‘State of Manufacturing Tour.’

At Northrop Grumman, I served as a company spokesperson, crafting PR strategies that enhanced corporate credibility and successfully navigating high-stakes communications challenges in the defense industry and with government clients.

My leadership at RILA and BIPAC further demonstrates my ability to shape policy-focused marketing strategies, digital advocacy efforts, and public relations campaigns for industry, through PAC and candidate work, state and national campaigns for the business community and grassroots and grass tops campaigns that influence key stakeholders that drive a measurable impact.

My expertise extends to events, crisis and reputation management, executive communication and planning, government relations campaigns, strategy and actions. I am eager to bring this same strategic vision, leadership, and results-driven approach to your organization.”